Apr 9, 2009

The Social Business of the Capitalist World

On my short visit to the Web 2.0 Expo on Friday.

As I walked around checking every booth asking and listening to presenters on each booth talk about why their ideas are good and why it should be used, and how it's going compete with the myriad of other tools out there that will do the same job in some different way, I was almost done with the whole experience in the first ten minutes.

After an exhausting 20-minute walk around, I sat down with my Coke and bagel and started to reflect on how all this, everything around me might be the beginning, the push, of some new industry term, if such would preserve its current momentum that is, to define such fascination with Web 2.0 within its own industry.

The world revolves around money, and industries are the gears that drive eras that are defined on cultural changes, shifts and trends that drive demands and it is in the industries' best practice to capitalize by supplying the requested goods. What's all these about anyways? Strategic Manageability.

My biggest question is how do people benefits from a social movement trying to gain its way into an industry without structure? How can Six-sigma be implemented to zero-in and analyzed standards to make a movement profitable, productive, responsible? Why are all these small companies here? Just to make a short term investment? Invest, gain publicity and sell out or cash out before the ideas fizzles? What is the lean production? Where would all these take me as a student, teacher, a consumer?

It is hard to define what Web 2.0 is in terms of industry, it is not a product, not a technology rather a movement composed in technological modules. In my opinion, Web 2.0 needs a framework. Web 2.0 is driven by participation.

The transition from the old web to Web 2.0 was enabled by the emergence of platforms (blogging, social networks, etc) that collectively allowed easy content creation and sharing by anyone. Web 2.0 is the antithesis of the monolithic. A composition of modules designed to link and integrate together building a whole or something greater than the sum of its parts.

So, not to say that everything at the Expo was a dissapointment, in fact, some ventures out there are for the greater good. To recap my feelings on what the purpose of the expo should be, and am open to discussion, is to enable the distribution of technologies to integrate and collectively transform mass participation into valuable emergent outcomes. A benefit for all, by all of us.

Regardless of my two cents, below are my best in show:

  • OER Commons: is a teaching resource site that lets everyone share and access learning methods and ideas that are allowed to be shared. In my opinion this is a true example of the social business.
  • ooVoo 2.0 : I used this for personal use. It is simple and easy to use. ooVoo allows you to video conference with up to six callers around the world, Pretty cool.
  • ProtoShare: is a web-based collaborative prototyping tool that helps teams quickly build, discuss, and refine click-able website wireframes and creative design work.
  • Tiddla: Mark up websites, graphics, and photos, or start brainstorming on a blank canvas. Browse the web with your friends or make that conference call more productive than ever. No plug-ins, downloads, or firewall voodoo - it's all here, ready to go when you are. Browser-agnostic, user-friendly. This is pretty cool. I use to play with my niece over seas.

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